Our story

Hi, I’m Annabel, and I’m obsessed with making you feel good about what you wear.

I grew up in fashion

I started working in fashion when I was just 14 years old. Before you say: ‘that’s too young to be working at all!’, allow me to explain.

When shopping for my brother and sister in a children’s clothing store, the owner picked up on my interest in fashion. They asked if I wanted to try using my eye for what I thought my siblings should wear for other people, and the rest is history. I loved every second of it.

I’ve worked and studied on both ends of the spectrum, from affordable fashion to high-end brands. And I’ve got to learn the whole process of fashion, from an item just being an idea, to producing and styling it. 

Lola Nomada

I’ve done internships in Amsterdam and Shanghai, and the road eventually led me to Spain where my love for fashion only grew. I started my own brand: Lola Nomada. 

I traveled to Portugal, Turkey, India, and Morocco for the production of my own label. Seeing the clothes, bags, shoes and hats that we had designed with our own team come to life and being sold in more than 60 stores in the Netherlands and Belgium still fills my heart. 

Of course, I also had to open a store in Barcelona. And then two. And eventually, yes three stores. Women from around the world found our stores, and within there they found parts of themselves.

Presently, I want to bring my global experiences to the United States in the form of my weekly pop-ups markets in the South of Florida and my online store. 

Lots of love Annabel